Shot On iPhone: A Campaign that turned into a phenomenon
WEBAug 18, 2020 · Presently, #ShotOniPhone has been populated with more than 15 million posts (to date) on Instagram alone and is arguably one of the most successful UGC campaigns that launched an online movement that is relevant till today and is revived each year. This year Apple specified the contest to Shot On iPhone Night Mode Challenge, participants shared ...
Tale of timely market entry & bold advertising - SocialSamosa
WEBNov 4, 2020 · Extending the legacy of the grand Manyavar advertising journey, brand Manyavar on-boarded living legend Amitabh Bachchan in the same year and came up with the #DiwaliWaliFeeling #PehnoApniPehchaan and #TaiyaarHokarAaiye campaigns. Alia Bhatt’s association with Mohey marked the rollout of #DulhanWaliFeeling which showcased their bridal collection.
Case Study: How the Too Yumm! influencer campaign gained
WEBMar 13, 2023 · The brand received over 3K+ entries for the dance challenge on various social media platforms. The campaign was a huge success, garnering over 307Million+ views with a 28 million plus reach and 22.6 million engagements across platforms which helped create brand awareness and reach. The campaign was successful in achieving its objectives and ...
[Download] Social Media Calendar 2022 by Social Samosa
WEBJan 2, 2022 · The free downloadable Social Media Calendar 2022 includes holidays, celebrity birthdays, and all days that stir conversations on social networks that brands can be a part of. With a content bank planned ahead, put your best foot forward and avoid the last-minute hassle when these occasions are trending on …
Brand Saga: A Moov(ing) journey of ‘Aah se aaha tak’ - SocialSamosa
WEBNov 11, 2020 · A backache induced ‘Aah’ led a brand and its creative partner to conceive an iconic tagline chanted even after decades.We revisit the Moov advertising journey to unravel its marketing spells over time. Early morning these days you are witness to maa-papa performing the saaf-safai duties with Diwali round the corner. It comes with its own share of bharpaai - severe back pain.
Meesho CEO on growing social commerce from local shops
WEBJun 21, 2021 · The Fruits Of Social Commerce. Meesho has enabled more than 9 Mn entrepreneurs across India to sell through social media platforms such as WhatsApp, Facebook, and Instagram. Seventy percent of these entrepreneurs are homemakers, career women on breaks, and students. The platform has generated more than 80 Crores INR in income, and hosts more ...
#SocialThrowback2020: Wrapping up Snapchat's year of new …
WEBDec 13, 2020 · From new creative filters to mental health support through the COVID-19 crisis, Snapchat stepped up in several ways in 2020, here's a recap of key innovations. Since the launch of Snapchat, the platform has been infusing technological innovations into social media. They have stepped up experiences of clicking pictures and shooting videos.
Social Throwback 2021: Josy Paul on campaigns that moved him...
WEBDec 27, 2021 · Celebrated ad man, Josy Paul shares his favourite campaigns from 2021. "I’ve picked work that moved me instantly when I first saw it. The freshness of thought and the originality were so appealing. It nudged me to look at the world like I had never seen before," Paul tells Social Samosa. "It felt hugely relevant for our time and heart-mind space.
Teachers' Day brand posts enlighten the socioverse - SocialSamosa
WEBSep 4, 2019 · Teachers' Day brand posts acclaim our mentors, the teachers we meet in different walks of life and the lessons learnt. Adani Foundation apprises us about the adverses of misinformation that can misdirect an entire generation. Toppr pays a tribute to the most hard-working student out there. So do …
The 3Cs Strategy for Digital Marketing - SocialSamosa
WEBSep 8, 2016 · And no, the 3Cs don’t stand for Coffee, Chocolate and Cheese (though they very well could). The three-step process to better digital marketing. This three-step decision framework is a distilled, step-by-step process through which we understand your brand and your audience, identify KPIs, and provide you with a marketing plan that encompasses ...