The Peptide Lip Shape isn't a lip liner though, per se. It's meant to be a contour for your lips to add definition and color while also making your lips look and feel more plump and hydrated. The formula actually features peptides,

Pick a shade that compliments your natural lip tone for subtle definition or a darker shade for a more contoured loo

Hailey Bieber knows how to build the hype around a product. The beauty mogul, influencer (she has a casual 54 million followers) and model has been teasing a new launch from her beauty brand Rhode for months. Now, the peptide lip shape is finally here.