Moo Deng, who charmed the internet with her knee biting and lettuce gobbling, has (predictably) had her image appropriated for a memecoin. And, true to form, pop culture addicts and crypto speculators have driven that memecoin’s price up—a lot.

Internet's most loved pygmy hippo helped a cryptocurrency user earn over ₹100 crore in just two weeks after he invested in the all-new Moo Deng memecoin. Meme coins are crypto assets which are named after trending memes and art especially those including animals.

Holder count has zoomed to 12,400 unique wallets with over $48.5 million in volume traded over the last 24 hours, a fan page for the token said Wednesday.