Accenture plc ACN has seen its shares rise 15.6% in the past three months, outperforming the industry’s 12.9% growth and the ...

Previously, Unilever worked with WPP, Omnicom, Havas and Interpublic. Following the latest media review, it has expanded its ...

A new brand commerce agency, Le Shop, has opened in London and Dublin as part of the Publicis Groupe. The agency will work ...

Publicis Groupe is set to acquire Mars United Commerce, the world’s largest independent commerce marketing company.

As holding companies invest millions in building and acquiring complex AI tools, Publicis’s acquisition of long-established ...

The acquisition comes as advertising holding companies compete to help brands boost sales online and in stores.

Markriti aims to provide efficient, cost-effective, and innovative MMM solutions for brand managers and CMOs in various ...

CHICAGO — Mondelez International is leveraging artificial intelligence (AI) technology to create and deploy marketing content ...

Launch of new platform accelerates use of generative AI in content creation CHICAGO, Sept. 26, 2024 (GLOBE NEWSWIRE) -- Mondelēz International (Nasdaq: MDLZ) today announced the launch of a new ...

Delhi: Publicis Media India introduced Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. It is powered by ...

The AI/ML-generated platform aims to deliver efficient, cost-effective, and MMM solutions to brand managers and CMOs across ...

CHICAGO — Mondelez International is leveraging artificial intelligence (AI) technology to create and deploy marketing content via a collaboration with tech and professional services firm Accenture and ...