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Tesla, Elon Musk and brand value
Tesla’s brand value plummeted in 2024 as Musk antagonised
Tesla‘s brand value plummeted in 2024, paving the way for Toyota to claim the top spot as the global auto market’s most valuable brand. According to research from the consulting firm Brand Finance, the US EV maker’s brand value dropped 26 per cent last year to $43bn (£35bn),
Tesla brand value shed $15 billion in 2024 with aging lineup, Musk at helm, researchers found
The value of Tesla’s brand dropped for a second straight year, according to research and consulting firm Brand Finance.
Tesla’s brand value fell by $15 billion in 2024 — due to «antagonism» Elon Musk and an aging model lineup
The “consideration” rating (i.e., whether people would consider buying from the brand) for Tesla significantly dropped in Europe — from 21% to 16% on average from 2024 to 2025; however, in the USA the automaker still has a fairly high “reputation” score — 90%.
Tesla suffers a $15 billion drop in brand value due to Musk controversies and declining consumer ratings
The brand value of Tesla dropped by $15 billion in 2024, with Elon Musk being identified as the primary reason for this decline.
7d
on MSN
Tesla's 'Brand Value' Plummeted By $15 Billion In 2024: Report
Tesla's trillion-dollar stock market valuation may sound like a win. But here's another metric that paints a far less rosy ...
10h
Tesla's Brand Value Drops $23 Billion In Two Years Despite Stock Skyrocketing 244%, Report Reveals
According to a recent study by Brand Finance, Tesla's brand value has taken a significant hit over the past two years, shedding a whopping $23 billion. The brand worth of the EV powerhouse has ...
3d
Tesla’s Brand Value Nosedives, VW Dealers And Scout Rumble And BYD Is Dominating In This Week's News Roundup
Volkswagen announced plans to bring back the Scout name back in 2022, and late last year, we saw the first vehicles Scout ...
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