It’s sad to say, but Jake Paul and his brother Logan Paul have reached a level of fame where they can get attention merely through generating speculation. Earlier today, the Paul brothers shared an image on their respective Instagram accounts of the two of them staring aggressively into each other’s eyes with a caption that read,

Brothers and influencers Jake Paul and Logan Paul have announced that a press conference will take place at 4pm ET (9pm UK) tomorrow (30 January). The pair made an announcement about a 'fight' yesterday, and stated that it's 'the moment you've waited a decade for'.