Cheatham Middle School has been forced to rebrand after the Middle Tennessee school received a cease-and-desist letter from the University of Cincinnati.

The agency offered to cover the costs of rebranding Cheatham Middle School if the school adopted "Musketeers" as its new mascot, aligning with Xavier University's branding. After seeking input ...

How did University of Cincinnati and Xavier University become involved in a Tennessee school mascot? The trademark dispute began a few months back when UC was alerted to the use of its trademarks ...

That's when another Cincinnati university offered up its mascot free of charge. Anthony Breen, the CEO of Synergistic, a marketing agency in Cincinnati that works with Xavier, said the company, along ...

While Xavier University is aware of the middle school’s mascot rebrand, Hobbs says there has been no assistance from the university. “Xavier University ... has expressed their blessing and ...

In cooperation with Xavier University, Synergistic has pledged to rebrand and redesign Cheatham’s logo, mascot, wordmark and provide other marketing support – if Cheatham agrees to become the ...

The unexpected letter launched a community-wide search for a new mascot, the results of which Cheatham County ... a marketing agency in Cincinnati that works with rival school, Xavier University. Both ...