Paramount And Nielsen Hit Contract Impasse As CBS News Gets Set To Host Vice Presidential Debate
Paramount Global and Nielsen have hit a contract impasse as CBS News gets set to host the vice presidential debate Tuesday ...
adexchanger1d
Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized ...
Paramount may drop Nielsen—what it means for advertisers
Should the companies not come to terms in time, advertisers would be required to convert guarantees for existing deals made ...
MrWeb2d
Paramount Has 'No Deal on Nielsen Ratings from Tomorrow'
Media group Paramount Global has indicated to staff that it may fail to reach a TV ratings agreement with Nielsen, ...
Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...
TipRanks on MSN7h
Paramount Global (NASDAQ:PARA) Officially Departs Nielsen Ratings System
It’s official. Entertainment giant Paramount Global ($PARA) has parted ways with the Nielsen ratings system over contract ...