A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...

His portrayal of elegance in the ad serves as a reminder that self-expression knows no limits.

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?

The list, curated by a panel of industry leaders, features standout talent from across 14 markets in the Asia-Pacific region.

Articles written by Amrita Bansal ...

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India's influencer industry is estimated to reach INR 5,500 crore in 2024, representing 11% of the overall digital media industry. It is expected to grow at 20% in 2024 and 25% annually from 2024 to ...

With a mission to solve one of the most complex human and consumer internet problems of current times, Varun Sud and Chiranjeev Ghai decided to turn entrepreneurs. They started Juleo in 2023 as a ...