The changes Instagram says it’s implementing, including a vertical grid, will be familiar to users of the vulnerable video app. The rectangular grid was just the beginning.

Instagram has made changes in recent days that appear to be aimed at attracting TikTok users while the short-video app’s future remains in limbo.

Drawing on that same article by The Verge, Instagram head honcho, Adam Mosseri, was quoted as saying: ““The vast majority of what is uploaded to Instagram today is vertical”. And as even slightly savvy Instagram users know, portrait-orientation imagery tends to garner the most engagement – something that’s irked photographers in the past.

Meta is enticing TikTok creators with up to $5,000 as a way to "jumpstart" growth on Instagram and Facebook.

Meta spokesperson Paige Cohen confirmed to The Verge that they launched a Breakthrough Bonus program, in which accepted creators will automatically start earning money through the Content Monetization program — plus up to $5,000 in bonuses to help them “get off the ground” for the first 90 days.

A new report claims that Instagram is offering content creators $50,000 or more to leave TikTok and post on Reels instead.

The newly launched $VINE spiked in value after Elon Musk teased a possible comeback of the discontinued app. Here's what it could mean for crypto.

Meta’s Instagram and Google’s YouTube are getting ready to welcome TikTok users, as the Supreme Court upheld a law that effectively bans the Chinese-owned app from the United States.

Creators are in limbo due to TikTok's ongoing legal uncertainties. Here are the incentives Meta is using to snare influencers.

If you were surprised to see yourself suddenly following President Donald Trump on Instagram and Facebook this week, it’s not because Meta forced you to, the social media company says.

The empowering message one leading tech critic says we should all take away from the ongoing TikTok ban drama.