How the brand tapped data-driven storytelling and cross-departmental collaboration to turn the disruptive moment into a win.

As "TikTok refugees" flood to Chinese site RedNote, language learning app Duolingo has reported an over 200% spike in people learning Mandarin.

In the days leading up to the TikTok ban in the U.S. on Sunday, U.S. users flooded the Chinese app RedNote, which offered a similar experience to their

Duolingo shares have jumped this week, as the number of Americans learning Mandarin on the app has soared 216%. That's as China's RedNote is now the most downloaded free app on Apple's App Store ahead of the TikTok ban.

Whatever US politicians were hoping for, what they got was a huge increase in users signing up to Duolingo to learn Chinese and American users flooding Chinese apps.

Millions are joining RedNote ahead of the TikTok ban. But the app’s default language is Mandarin. “Oh so NOW you’re learning Mandarin,” Duolingo tweeted on Monday.

"First of all, the Chinese are so nice, they're so sweet and so welcoming. They've over here teaching us Mandarin."

Duolingo has seen a surge in U.S. Mandarin learners as TikTok users explore Chinese social app RedNote amid a looming ban.

The language-learning app Duolingo has seen a surprising trend emerge, the closer we get to the TikTok ban -- there's been a 216% spike in US users learning Mandarin compared to this time last year.

Yes, the language-learning app has been the big winner amid TikTok’s impending demise and it’s mostly due to spite. According to the app, Duolingo has seen a 216 percent growth in users learning Mandarin Chinese over the last year, which is tied to the growing popularity of RedNote.

Sanaz Toossi's Pulitzer Prize-winning drama English celebrated its Broadway opening at Roundabout Theatre Company's Todd Haimes Theatre on January 23. The evening marked the official Broadway debuts

For 14 hours I stared at the ceiling, opened Instagram reels once (#neveragain) and even debated watching YouTube again. For the half-day without access to TikTok you would’ve thought the end times were near.