Castore, a U.K.-based performance brand for global sports teams, on Tuesday revealed a multiyear partnership with BWT Alpine ...

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...

Tag Heuer will replace Rolex as Formula One's official timekeeper this season as part of a new 10-year partnership with ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

Formula 1 is celebrating the return of an iconic sponsorship to its partner portfolio ahead of the F1 2025 season. TAG Heuer ...

Lewis Hamilton could secure an eighth F1 title in F1 2025 with Ferrari president John Elkann setting a clear target for the ...

Starting from next season, TAG Heuer will again be F1’s official timekeeper, having previously held the title between 1992 ...

Formula One is attracting a new wave of sponsorships from consumer brands, as the global racing series and its teams win over ...

Formula 1 season will see a huge change in partnerships as TAG Heuer has stepped in as the official timekeeper, replacing ...