Castore, a U.K.-based performance brand for global sports teams, on Tuesday revealed a multiyear partnership with BWT Alpine ...

Moving on from Ferrari in 1979, Heuer turned to McLaren, a partnership that would become one of the longest in F1 history.

TAG Heuer has replaced Rolex as Formula 1's official timekeeper after previously serving in the role from 1992 to 2003 for F1.

Formula 1 drivers have used fixed race numbers, a change introduced to help fans easily recognize drivers on the track.

F1's fashion silly season moved into top gear on Tuesday with Alpine switching to Castore while Mercedes brought Adidas back ...

Adidas' new mega-deal is now official following the German national soccer team's demise: the sporting goods manufacturer ...

Last year, the French Formula 1 team BWT Alpine secured a €200 million ... Working Software in Television™," became Alpine's official Performance TV Sponsor. This multi-year collaboration ...

Formula 1 has officially confirmed the return of TAG Heuer as its Official Timekeeper starting in the 2025 season.

Cape Town Grand Prix South Africa (CTGPSA) has undertaken to submit an official bid to the Bid Steering Committee (BSC) for ...

The Swiss watchmaker has confirmed the sport’s worst-kept secret, announcing that it will assume official timekeeping duties for the upcoming 2025 Formula 1 season, more than 20 years after its shock ...

Ahead of the 75th season of Formula One, the sport has announced the departure of one of its global partners, Rolex which will be replaced by another luxury watch brand, TAG Heuer.