The Barbie Tribute Collection from Mattel showcases the contributions and immense cultural impact of women such as Moreno, ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

The doll pays homage to the Puerto-Rican born actress and advocate who is one of 21 performers to win an Emmy, Grammy, Oscar ...

Mattel came up with a good way of honoring Rita Moreno as she turns 93 on Dec. 11. She’s getting her own doll, part of the ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

In celebration of Rita Moreno’s upcoming 93rd birthday, Barbie is honoring her with a doll as the newest addition to the ...

Her work across film and television has garnered her acclaim for titles ... encapsulates Barbie's mission to inspire the next ...

The Rita Moreno Barbie pays tribute to her legendary portrayal of Anita in the 1961 classic West Side Story, for which she ...

From dolls to road signs and an interactive Christmas tree, the Wicked marketing machine is becoming as big as Barbie’s. Was ...

Johnson, 52, made a surprise appearance at a special advance screening of his new Christmas-themed movie Red One on Thursday, ...

August 31, 2024--Mattel Inc.’s (NASDAQ: MAT) Barbie® unveiled the latest Barbie brand campaign titled "Give Limitless Possibilities™" today, alongside 2024 Barbie Role Model and WNBA legend ...

Wicked is split into two parts, with Part One releasing on Nov. 22, 2024. In this film, Dorothy appears so far to only be ...