The Barbie Tribute Collection from Mattel showcases the contributions and immense cultural impact of women such as Moreno, ...

These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

The doll pays homage to the Puerto-Rican born actress and advocate who is one of 21 performers to win an Emmy, Grammy, Oscar ...

Meet the man behind Mattel's marketing blitz that ensured the Barbie film was the main topic of cultural conversation in 2023 ...

Mattel, the company behind Barbie, has issued an apology after QR codes on some Barbie doll boxes were found to link to ...

In celebration of Rita Moreno’s upcoming 93rd birthday, Barbie is honoring her with a doll as the newest addition to the ...

In anticipation of a family-friendly box office smash, Mattel and others have produced a lot of merchandise for the film. The ...

Mattel apologizes for inadvertently directing people to pornography site instead of one promoting upcoming film.

In an unfortunate turn of events, Mattel's latest line of special edition Barbie dolls, produced in partnership with ...

The toy company Mattel is facing blowback after consumers noticed the packaging for dolls designed to look like characters ...