These are the branding stories we’re reading this week. This week in branding news, a Mattel packaging misprint went viral, ...

Mattel has had to apologize for a major error on the packaging for their line of dolls from the upcoming movie version of ...

Some people shared that they're going to buy the dolls "just for the Mattel errors lore." Starbucks Unveils New Holiday (and ...

In an unfortunate turn of events, Mattel's latest line of special edition Barbie dolls, produced in partnership with Universal Pictures for the "Wicked" movie release, has resulted in a significant ...

A new exhibition honoring the history and cultural impact of Barbie is opening at the Cincinnati Museum Center next spring.

Barbie™: A Cultural Icon looks back at 65 years of the popular doll. The exhibit includes more than 300 artifacts, including ...

While the overall dolls category was down ... about the holiday season. Zahn said Mattel has a number of potential holiday hits this year, including a Barbie item. “The Mini Barbieland ...

The Barbie x Mariah Carey Holiday Celebration Doll comes with a stand and features the singer in a glittery red dress holding a microphone. The doll also comes in a display-worthy box, featuring a ...

The exhibition will also feature interviews with Barbie designers and dolls from the collections of Mattel and private ... but presale tickets and holiday gift packages are available now.

Mattel, which makes Barbie dolls and Hot Wheels cars ... “My view on the holiday season was already getting more negative before Mattel and Hasbro reported, and now it is even more negative ...

From religious and cultural holidays to region-specific commemorations, the holiday calendars across the 50 states and the ...

Mattel lowered its full-year sales forecast as the Barbie parent heads into the crucial holiday shopping season ... Worldwide gross billings for its Dolls category slumped 14 percent.