Markriti aims to provide efficient, cost-effective, and innovative MMM solutions for brand managers and CMOs in various ...

Publicis Media India launched Markriti, a machine-learning-based Marketing Mix Modeling (MMM) tool for brand managers and ...

Delhi: Publicis Media India introduced Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. It is powered by ...

The AI/ML-generated platform aims to deliver efficient, cost-effective, and MMM solutions to brand managers and CMOs across ...

Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better ...

In today’s fast-paced digital landscape, marketers are constantly on the hunt for strategies that deliver measurable results.

SAN FRANCISCO, Sept. 25, 2024 /PRNewswire/ -- Media Matters Worldwide, a pioneer in agile and data-driven media solutions, is excited to announce its rebranding to AXM (Ars x Machina). This ...

Facebook is activating marketing-mix modeling across Instagram, Audience Network and Facebook proper. On Tuesday, Facebook rolled out a portal that lets advertisers pull campaign data for ...

If you have no way to verify the statistical prowess of the MMM providers you’re considering, here are some questions you can ...