Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China. Meanwhile, the FMCG giant has made strategic adjustments in other regions, ...
GenZ: Gen Z has grown up in a multi-screen world—constantly engaging with devices from tablets and smartphones to laptops and ...
Aspirations and Engagements, provides insights into the dynamic nature of this generation and how brands can tailor their ...
Publicis Groupe India has unveiled a study focusing on Gen Z's preferences in media, finance, fashion, health, food, and ...
Kramer is a marketing expert with decades of leadership experience at Publicis Groupe, including interim CEO of Starcom ...
Publicis Groupe UK has announced the launch of LeSHOP, a creative agency specialising in building brands in the commerce ...
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Mental health is a top priority for Gen Z, report revealedAccording to the company, the report includes qualitative insights from over 3,000 respondents aged 18 to 26 across different ...
Publicis Groupe India decodes India’s Gen Z’s preferences and consumption behaviours. The report highlights their preferences ...
Unilever has concluded its long-running global media review with something for everyone: re-appointing WPP to the US, UK and ...
Publicis Groupe India announced the release of a comprehensive research report delving into the preferences, behaviours, and ...
The truths are GenZs are experience collectors, purposeful explorers, Inspired by charismatic personalities, abundance of ...
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