Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset ...

The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts.

Use your marketing data as a strategic asset to anticipate trends, optimize resource allocation and drive growth.

TikTok wants to help brands make content for the platform with its new AI tool, Symphony Creative Studio. The tool generates TikTok-style video clips based on a product description or URL. It can pull ...

Short-seller's report charges AI marketing cloud provider with questionable accounting practices and running consent farms to ...

Marketers can draw on principles from the Center for Humane Technology to adapt harmful technology practices into more humane ...

Terminus is an account-based marketing (ABM) platform that helps B2B vendors and agencies reach prospects at target accounts ...

AI is evolving from single-task tools to autonomous pipelines that can drive campaigns. What does that mean for marketers and ...

AI investments next year, acknowledging AI is boosting revenue and essential for career advancement, a study from Invoca finds.

First-party data is still critical to personalization and customer experience, whatever ends up happening to third-party cookies.

Organization is the unsung hero of email marketing success, and it's especially important during the busiest times of the year.

See how advanced customer journey analytics enables businesses to craft personalized experiences that meet modern customer expectations.