BTS’ Jin is embarking on a beauty journey with one of the top brands in the industry. Weeks after announcing a partnership with Gucci, the 31-year-old recording artist has officially been named Laneige’s first-ever male brand ambassador, the Korean beauty brand revealed Monday (Sept. 30).

Laneige has named BTS ’s Jin as its first male brand ambassador. The singer for the Korean boyband, née Kim Seok-jin, will front a campaign promoting the brand’s Cream Skin collection. "I'm happy to be working with Laneige for my first beauty model activity,” said Jin.

Korean beauty brand Laneige has named K-pop idol Jin of the global group BTS as its first male ambassador for its latest skincare campaign. On Monday, Sept. 30, Laneige announced that the singer is now part of its growing list of ambassadors,

In August, Jin was appointed as a global ambassador for Gucci. Creative director Sabato De Sarno said the K-pop star’s “warm and kind personality is truly magnetic, and his style is simply unique. He is a generous and extraordinary artist who is able to move people with his music, which makes us even more honored to share this journey with him.”

BTS` Jin has been named Laneige`s first male global ambassador, as announced by the South Korean skincare brand on Monday. Jin will kick off his role by featuring in a campaign for their popular Cream Skin 2-in-1 toner and moisturizer.