Discover why you should move beyond last-touch attribution to capture the full impact of marketing channels for better ...

• Open communication and collaboration are critical to success. You and your clients both need to be proactive in sharing ...

Delhi: Publicis Media India introduced Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. It is powered by ...

Markriti aims to provide efficient, cost-effective, and innovative MMM solutions for brand managers and CMOs in various ...

Publicis Media India launched Markriti, a machine-learning-based Marketing Mix Modeling (MMM) tool for brand managers and ...

The AI/ML-generated platform aims to deliver efficient, cost-effective, and MMM solutions to brand managers and CMOs across ...

A media buying agency got inadvertently caught up in X’s ongoing legal battle with media watchdog Media Matters for America – ...

In today’s fast-paced digital landscape, marketers are constantly on the hunt for strategies that deliver measurable results.

SAN FRANCISCO, Sept. 25, 2024 /PRNewswire/ -- Media Matters Worldwide, a pioneer in agile and data-driven media solutions, is excited to announce its rebranding to AXM (Ars x Machina). This ...

As a small business owner in Miami, mastering the art of social media marketing is a necessity in the digital age.

That's what an ARF town hall discussed Wednesday following its release of a "top 100" premium suppliers list, which ranks ...

If you have no way to verify the statistical prowess of the MMM providers you’re considering, here are some questions you can ...