TikTokker Marcos Angelides, who does video series on AI in advertising, started a debate on Mango’s practice in a clip ...

Google Search Honours Awards 2024 host, search strategy lead at Google Canada, Aidan Wilks, kicks off the celebration at Evergreen Brick Works on November 14th.

Marketing mix modeling is key to achieving marketing efficiency. Learn its benefits for ROI, channel synergy and data-driven ...

As many businesses take a "wait and see" approach to artificial intelligence, Zimmerman Advertising, one of the world's largest agencies, is moving swiftly to harness AI's potential in the retail ...

Winning Gold at The Drum Awards for Digital Experience in the Marketing category is Barilla Group and OMD with MMROI. Here is ...