Publicis Media India has launched Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. “Powered by Meta Open ...

They won’t accurately show which channels are working. This is where marketing mix modeling comes in. This article explores ...

Facebook is activating marketing-mix modeling across Instagram, Audience Network and Facebook proper. On Tuesday, Facebook rolled out a portal that lets advertisers pull campaign data for ...

Delhi: Publicis Media India introduced Markriti, a machine-learning based Marketing Mix Modeling (MMM) tool. It is powered by ...

If you have no way to verify the statistical prowess of the MMM providers you’re considering, here are some questions you can ...

That starts with defining two of the most common approaches to marketing measurement: marketing mix modeling (MMM)—used interchangeably with media mix modeling—and marketing attribution. Both MMM and ...

The AI/ML-generated platform aims to deliver efficient, cost-effective, and MMM solutions to brand managers and CMOs across ...

In response to the shifting dynamics of China's luxury beauty market, characterized by a downturn in sales for major brands amid economic headwinds, Ekimetrics implemented an advanced Marketing Mix ...

Markriti aims to provide efficient, cost-effective, and innovative MMM solutions for brand managers and CMOs in various ...

Publicis Media India launched Markriti, a machine-learning-based Marketing Mix Modeling (MMM) tool for brand managers and ...