Logan and Jake Paul, two of the creator economy’s biggest stalwarts, are only gaining steam—and not just from social media. The brothers, 29-year-old Logan and 27-year old Jake, have each raked in millions in MMA fighting,

It was morbid curiosity that made me tune in to Netflix’s live boxing match between Jake Paul and Mike Tyson on Saturday night. The stream ran into technical issues, and the fight itself was slow and ponderous. But there was something else that kept me watching: all of the jokes flying on Bluesky.

Around 60 million people watched Jake Paul fight Mike Tyson on Netflix on Friday night.The matchup was vaguely unsettling — a 58-year-old against a 27-year-old social media star.Jake Paul's talent for attracting attention is undeniable,