The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...
"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...
has suggested it should not be paying Nielsen higher prices when the fees come to more than the advertising revenue that TV ratings generate. Paramount, like many of its rivals, spends hundreds of ...
Nielsen CEO Karthik Rao has weighed in on the ratings measurement firm’s ongoing contract dispute with Paramount Global, pushing back against the media giant’s claim that it is seeking ...
It’s not quite “Who shot J.R.?,” but the premiere audience for the long-anticipated return of Yellowstone to Paramount Network was pretty huge.
D: The return of “Yellowstone” on Sunday delivered massive ratings for Paramount. According to Nielsen data, the initial ...
Yellowstone 's Season 5, Part 2 premiered on Sunday (Nov. 10), and as Variety reports, Nielsen data indicates that the ...