GenZ: Gen Z has grown up in a multi-screen world—constantly engaging with devices from tablets and smartphones to laptops and ...

Aspirations and Engagements, provides insights into the dynamic nature of this generation and how brands can tailor their strategies to resonate with GenZs ...

Publicis Groupe India has unveiled a study focusing on Gen Z's preferences in media, finance, fashion, health, food, and ...

Kramer is a marketing expert with decades of leadership experience at Publicis Groupe, including interim CEO of Starcom ...

Publicis Groupe UK has announced the launch of LeSHOP, a creative agency specialising in building brands in the commerce ...

According to the company, the report includes qualitative insights from over 3,000 respondents aged 18 to 26 across different ...

Publicis Groupe India decodes India’s Gen Z’s preferences and consumption behaviours. The report highlights their preferences ...

Unilever has concluded its long-running global media review with something for everyone: re-appointing WPP to the US, UK and ...

Publicis Groupe India announced the release of a comprehensive research report delving into the preferences, behaviours, and ...

The truths are GenZs are experience collectors, purposeful explorers, Inspired by charismatic personalities, abundance of ...

accelerate clients’ businesses through designing the products and services their customers truly value. Publicis Sapient is ...