Talent managers, creators and influencer marketers shared tips for navigating creator contracts, from usage rights to ...

Picture the scene: a 22-year-old Gen Z creative is asked to do some work on a small project, maybe a social media brief with ...

These are the accomplishments recognized by the Ad Age’s annual Marketers of the Year list, which recognizes excellence in ...

Read on to learn more about how Dr Pepper won the 2024 soda wars, Kellanova set a new standard in sports marketing, Raising ...

In advertising, awards are one way we measure success, and serving as a juror at one of the major shows is a career ...

But Ferrari faces a big test in 2025 when it is expected to reveal its first EV, with a reported price tag of more than ...

Titan made headlines earlier this year for its Hypercasket, a Cybertruck-esque vessel made of 12-gauge stainless steel with a ...

Kellanova’s renewed focus on sports marketing and smart partnerships have generated buzz for Pop-Tarts and Cheez-It.

Such initiatives have helped Crocs reach record sales this year. Last month, the company reported third-quarter revenue of $1 ...

Calvin Klein returned to the pop culture spotlight this year—and all it took was one muscled actor, a red corduroy couch and ...

Raising Cane’s menu discipline and breakthrough celebrity marketing are paying dividends for the chicken finger chain.

Winning young multicultural customers through mashups and social media, Dr Pepper is gaining share in the soda wars.