Adelaide Football Club unveils new brand identity
The Adelaide Football Club has unveiled a reimagined brand identity developed by Adelaide-based independent creative agency Fuller Brand Communication. This revitalised brand, which includes a ...
SIXGUN sails away with Sea Shepherd Australia
SIXGUN was sought out by Sea Shepherd’s media manager who the agency had previously worked with in the NFP sector. “Partnering with a team as passionate and driven as SIXGUN is an incredible ...
Graffiti and Tourism Midwest Victoria team up to spotlight Ballarat
Tourism Midwest Victoria chair John Pandazopoulos said Graffiti got right to the heart of the new brand and what makes ...
AdNews40m
Spinach creates ‘Reddy, Set, Peel ‘N’ Win’ campaign for Reddy Express
Giving away more than $46 million in prizes including cash, Shell fuel, holidays and instant win prizes. Spinach has created ...
Australians would quit their jobs to become influencers
More than half of Australians would leave their current jobs to pursue a career as a full-time social media influencer, according to a report by IZEA in collaboration with influencer and content ...
Mindshare wins Foot Locker pitch
A key task for Mindshare will be to support Foot Locker in its good growth ambitions, to diversify the retailer’s audience profile and grow customer value, through the deployment of the agency’s ...
Escaping the Measurement Maze: A 3-Step Roadmap
To end the insights doom loop, technology partners and agencies can work together to evolve their approach to measurement and insights by building and scaling integrated solutions. Lower the barriers ...
Long Read: The CTV surge is coming in 2025
Compared to linear TV, CTV in Australia is easier to buy and has greater opportunities for personalised messaging or dynamic ...
New Zealand's most-loved advertising campaigns
Research and insight agency TRA has found New Zealand's top 10 favourite ads. First is ASB’s “Ben & Amy” followed by ANZ’s “Sharma Family”. The Favourite Ads Survey by TRA ranks the most popular ...
Parliamentary inquiry finds social media age ban is not the answer
An age ban will not make social media platforms safer without a multi-prong approach to tackling toxic tech, according to a federal parliamentary inquiry.
Red Rooster's CMO on driving business growth
Red Rooster's director of marketing Ashley Hughes has driven almost 50% business growth by shaking off outdated perceptions and introducing new fried chicken flavour ranges. He joined in 2018 after ...
OA Collective grows Melbourne sales team
Outdoor advertising player OA Collective has appointed Jack Rudich senior agency sales manager and Lucy Pound agency sales ...