A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...

The chocolate manufacturer is moving away from its traditional television and print advertising and focusing on digital marketing to woo young urban consumers. Will this strategy deliver results?

Articles written by Amrita Bansal ...

Myntra has launched another fun film showcasing India’s most iconic trios for the 'Multiverse of fashion'. The ecommerce ...

Publicis has taken over five out of six markets pitched in Southeast Asia, with only Indonesia remaining with WPP's Mindshare ...

With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

In its bid to expand premium international watches portfolio, Helios, premium watch retailer by Titan Company, recently ...

Gilby exits Dentsu APAC after just over two years in the role, marking the latest in a series of senior leadership reshuffles ...