As we enter another promising year, the world continues to evolve with the emergence of new technologies. The year 2024 introduced us to so many challenges and opportunities that made it a defining ...

India Today celebrated its 49th anniversary with a special issue commemorating the key turning points that have shaped India’s incredible journey as a nation. Showcasing the significant events, ...

Today's Santa Claus demonstrates how economic forces and marketing can transform cultural symbols into powerful business drivers ...

Rajiv Dubey, Vice President, Head of Media & Brand Activations, Dabur, shares a deep dive into the trends reshaping the media ecosystem in India ...

Dabur has sought that Patanjali be immediately restrained from putting out the ads that are allegedly disparaging against the FMCG major's Chyawanprash products ...

Join us as we journey through the most enchanting Christmas ads of 2024, each crafted to ignite the holiday spirit and leave a lasting impression on our hearts ...

The recent announcement of the merger between two American agency giants, Omnicom Group and Interpublic Group (IPG), marks a ...

Dr Aishwarya Pandit Sharma, Chairperson, ITV Foundation, shares her insight on authentic journalism, building trust with ...

Karan Dua, Head of Brand Marketing at OPPO has quit. Highly placed sources have confirmed this development to e4m. Dua is a seasoned marketing professional with over 13 years of experience.. Prior to ...

IDFC FIRST Bank stays true to its name and has become the first Indian bank to launch the AI-powered Holographic Avatar of its Brand Ambassador, Amitabh Bachchan. This innovative initiative paves the ...

Manish Kalra, Chief Business Officer for Global Markets at ZEE5, has quit, according to highly placed sources who confirmed the development to e4m. He will now be serving a 90-day notice period. Kalra ...

In this role, Zarabi will oversee the editorial direction of the brand across its print, digital, and streaming offerings ...