The European footwear retailer dropped its first TV campaign in 15 years to reaffirm its place on the high street. The Drum ...

Adobe is synonymous with creative professionals, dominating the market for decades with tools such as Photoshop and ...

The 30-second holiday spot, created with independent creative agency Callen, marks Olipop’s inaugural festive campaign.

As generative AI continues its seepage into just about everything, Oscar Quine (who freelances for both The Drum and AI ...

In an industry where the traditional lines between advertising and content creation are increasingly blurred, David Abraham’s ...

With the help of TBWA\Chiat\Day New York, pharma giant Moderna is demystifying mRNA science for the average consumer. This ...

The payment giant’s bold initiatives, from real-time payouts to creator summits, signal a seismic shift in how brands embrace ...

We dish the detail behind the advertising and retail campaigns which won big at The Drum Awards. Read on for the lowdown on ...

When he first heard Coca-Cola remade its ‘Holidays are Coming’ campaign using AI, System1’s Andrew Tindall felt worried.

Ahead of The Drum’s B2B World Fest, we catch up with Ed Davis from BBN International, who gives us his take on the topics ...

Target’s new holiday ads introduce consumers to a mysteriously handsome team member from the North Pole who brings a dash of ...

Donald Trump’s presidential return puts many marketers in a difficult spot. Can they get over it and effectively engage with ...