Salesforce seeks to tap into Zoomin's technology to equip its AI-driven autonomous service chatbots with the capability to provide personalized answers to customers' needs The post In second deal this month,

CRM vendor Salesforce plans to buy Zoomin to bring more unstructured data for artificial intelligence agent and Agentforce offerings.

Salesforce has signed a definitive agreement to acquire Zoomin, a leading data management provider for unstructured data. Salesforce Data Cloud, with Zoomin’s capabilities, will accelerate the unlocking of unstructured data to power AI agents,

Salesforce Inc. has returned to Israel to make a second major acquisition, splashing out to acquire a company called Zoomin Software Ltd. that offers tools for processing unstructured data.

Salesforce is acquiring Israeli content delivery platform provider Zoomin. This gives the CRM and cloud giant access to tech for better processing of

Zoomin was founded in 2007 by CEO Gal Oron, a former manager of mergers and acquisitions at Verint, and Hannan Saltzman, a former senior executive at NICE Systems. It is one of the longest-established startups in Israel’s market.