Get to know Gen Z's media habits - Digital Content Next
Sep 14, 2021 · Already, according to a McKinsey analysis, Gen Z accounts for 40% of global consumers while a Barkley US report estimated that they hold $143 billion in spending power. To gain insight into this generation, Digital Content Next (DCN) commissioned Seidmon Associates to research Gen Z’s attitudes, values, and behavior regarding digital content.
About the DCN Next: Summit - Digital Content Next
The DCN Next: Summit is an exclusive gathering of executives from Digital Content Next's member companies and select invited guests. These leaders and innovators from the world's most trusted, premium media companies come together to learn from each other and insight-packed speakers. No other media event offers this mix of high-level views on the issues that help to advance the future of media ...
To understand where the cookie is headed, let’s look at its history
Nov 16, 2020 · The cookie was created in June 1994 by Lou Montulli. He was a programmer working at what would become Netscape Communications Corp., best known for its once-dominant web browser. Montulli was working on an e-commerce app for Netscape client MCI, which had effectively asked for a virtual shopping cart (a novel idea at the time).
The gender gap in media is still wider than you think
Sep 27, 2022 · When it comes to the representation and visibility of women across all media platforms, the industry still comes up short. That’s what The Status of Women In the US Media 2021, a report by Women’s Media Center (WMC), — an organization founded by Gloria Steinem, Jane Fonda, and Robin Morgan — found. Among the U.S.’s top five Sunday news shows more than two-thirds of the guests were ...
How a one dollar offer drives The Boston Globe’s subscription …
Mar 17, 2022 · With subscription growth slowing, The Boston Globe decided to try an experiment in 2018. The Globe, which has long believed its product was worth $1 a day, began charging that rate in 2015. It also decided it would try to accelerate subscriber growth with a bargain introductory offer. In the first few days after making the one dollar ...
Understanding the role of relevance for the news audience
Feb 27, 2019 · The research evaluates the ways in which people are drawn to news, how it helps them make sense of their lives, and shapes their views of the world. Relevance is a key driver in consumer decision-making on news content. Ultimately, perceived relevance determines whether consumers end up engaging with a particular news story.
Digital media behaviors between older and younger generations …
Feb 21, 2022 · Some differences between generations seem irrefutable while others seem little more than the function of age and maturity. Without doubt, we have observed the many impacts of digital transformation on Millennials and Gen Z. Yet, while the rise of digital ubiquity is certainly one of the most profound impacts on culture (and certainly media usage), we also saw the pandemic accelerate and impact ...
Digital News Report 2022: Four key implications for publishers
Jun 15, 2022 · These four issues – reaching younger audiences, addressing issues of news avoidance, ensuring you have an effective first party data strategy and the need for revenue diversification – matter to publishers large and small. As a result, these were the topics that emerged as most critical upon first read of the Digital News Report 2022.
Five big leadership challenges facing the media industry
May 12, 2022 · Here are five of the core elements that emerged from our conversation, with a focus on supporting future leaders – and the challenges facing them – in the media industry: 1. Training the next generation of leaders. Zielina has extensive leadership experience in media including stints as Chief Product Officer & Editor-in-Chief Digital at the ...
Agenda: 2024 DCN Next: Summit - Digital Content Next
The DCN Next: Summit is an exclusive gathering of executives from Digital Content Next's member companies and select invited guests. These leaders and innovators from the world's most trusted, premium media companies come together to learn from each other and insight-packed speakers. No other media event offers this mix of high-level views on the issues that help to advance the future of media ...