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Marketing Skills & Training. All the latest marketing podcasts from Marketing Week, featuring analysis of marketing trends and interviews with top marketers. Mark Ritson. Helen Edwards. Peter Weinberg & Jon Lombardo. Helen James. Richard Shotton. AI: Beyond the Hype.
‘You can’t cheat the fundamentals’: Why Prime has been reduced …
Apr 12, 2024 · Marketers taking a lesson from this should look to double-down on “the fundamentals” of “availability, building brand awareness, being priced right and having a good proposition”. “You can’t cheat the fundamentals. You can cheat maybe for a short time as they have, but long term, you can’t cheat the fundamentals,” Evans says.
How Tesco’s customer focus enabled it to be ‘faster, quicker and …
Jan 21, 2021 · The supermarket’s UK CEO and chief customer officer share how putting consumers at the heart of what it does enabled Tesco to adapt at speed during the pandemic. By Marketing Week Reporters 21 Jan 2021. It’s no secret that Tesco had a shocker of a year in 2014, but it’s how the supermarket bounced back and then continued to thrive that ...
Latest Articles - Marketing Week
The 10 reasons Marks & Spencer is the Brand of the Year. Mark Ritson. To celebrate the retailer being recognised as Marketing Week’s Brand of the Year, our branding columnist writes about its remarkable five-year transformation. This is not just a marketing column, it is a Marks & Spencer marketing column.
What is programmatic advertising? A beginner’s guide
Mar 27, 2017 · Finding your way through the jargon is the first step to understanding exactly what programmatic is. Defined by the Display Trading Council as the use of automation in buying and selling of media, programmatic can apply to anything from display to digital out-of-home and television. “Programmatic started off as a way of using up remnant ...
Seven principles of effective marketing communication
Oct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
The best marketing campaigns of 2023: Part 1
Dec 4, 2023 · The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. It is also the highest grossing movie of the year (so far), with global sales passing $1.4bn. It’s had a major impact on cinema advertising too. While not exclusively down to Barbie, AA/Warc data suggests cinema advertising is ...
Top ten Nike ‘Just Do It’ ads - Marketing Week
Aug 22, 2013 · As the company celebrates the 25th anniversary of its famous slogan, Marketing Week picks out ten of the most memorable ads it has graced during that time. By Seb Joseph 22 Aug 2013. 1988 – Walt Stack. Первый ролик Nike Just do it, 1988. If playback doesn't begin shortly, try restarting your device.
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
Jan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment but changed its philosophy to focus ...
The best marketing campaigns of 2022: Part 1
Dec 6, 2022 · The BBC chose to mark its 100 years of public service broadcasting in 2022 by shining a spotlight on the shows, characters and personalities who have defined the broadcaster’s creative identity over the decades. The ‘#ThisIsOurBBC’ campaign shows snippets of archive footage featuring the likes of comedy creation Alan Partridge, Drag Race ...